The advert has been on for sometime now and Telecommunications giant Safaricom has finally filed a complaint with the Advertising Standards Body of Kenya against Orange Kenya for their aggressive advertisements.
Orange is being accused of using Safaricom sim cards in their advertisements trying to woe subscribers from the latter. In an advertisement that has been running since January 8, Telecom has been using green simcards to depict expensive rates and their orange simcards to depict less charges. According to an advertising expert who spoke to Business Daily, that type of advertising is shrewd adding that brands should concentrate on advertising their strengths instead of their competitors weaknesses.
0 comments :
Post a Comment