The Oscar Winner and Hollywood darling and fashion “it girl” will be on Lancôme’s September campaign for a “yet-unidentified product” according to WWD.
Lupita said, “I am particularly proud to represent [Lancôme’s] unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.
“What appealed to me about Lancôme is that they’re not dictating what beauty is. What they do supports something that already is — and that was appealing to me, too. It’s what drew me to them. Hopefully it’s a symbiotic relationship — that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for.”
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